Developing brand identity for a non-profit organization.

Project Introduction

In this project, Brago Agency partnered with a non-profit organization with the goal of enhancing its image and professionalism in the eyes of the community. The objective was to build a brand identity system that is not only visually appealing but also accurately reflects the mission and humanitarian values the organization pursues.

Challenges

Non-profit organizations often face difficulties in brand positioning due to limited resources and budget. In addition, the lack of consistency in brand image makes their message less clear and harder to leave a strong impression on the public.

Brago Agency’s Solution

Brago conducted in-depth research on the organization’s characteristics and developed a comprehensive brand identity system that included:

• A modern and flexible logo, easily adaptable across multiple platforms.

• A consistent color palette and typography system, expressing professionalism and approachability.

• Communication materials such as business cards, brochures, banners, and digital designs suitable for both online and offline environments.

• A messaging strategy that helps the brand connect more effectively with its target community.